11.4 TYLER HANNA – BLOCK PARTY

Background

I am going on a trip to Uganda this summer! In order to raise funds, my team and I are putting on a Block Party fundraiser. We are currently in the promotional stage of our event. Below is one of our ads that we posted on the school cork board.

The Four P’s

Product: The product that we are advertising is a Block Party held at Segue Cafe. This product is intangible and it will provide a source of entertainment and goodwill for those who attend. This is more of an experience we are marketing than any sort of product or service.

Price: The price for this event is listed on the ad as a $5 cover.

Place: The consumer will have to be at Segue at the correct times in order to enjoy this event. It is also a one-time event.

Promotion: This ad was found on the student activities cork board. We wanted the ad to invoke feelings of fun and happiness, so that is why we chose to include palm leaves and title the event as a block “party”. All of the pertinent information is also shown on this ad. It is noteworthy to point out that we attempt to draw attention to the words “Block Party” on this ad instead of highlighting it as a fundraiser. We believe that this will resonate better with our target market and entice them to come more than if the event was simply marketed as a fundraiser.

Target Market

The target market for this advertisement is North Central students. I believe this because of the title that is chosen for the event, the images used, and the fun messaging on the ad. All of those things that I just described appeal heavily to millennials. Millennials don’t just want to give without thinking. They want to have an experience with their giving. Instead of exchanging money for goodwill, millennials want to exchange money for an experience and in the process do goodwill. This entire ad screams millennial (and I’m not just saying that because I helped plan the event 😉 ).

Does It Work?

Great question! I hope so! I guess we will have to wait until the 8th to see. But in the meantime, yes, I do think that this advertisement will be successful. In fact, I saw someone looking at it when I snapped the picture today. I think that it will work because it is marketed as a party and that is uncommon for a North Central event. We will see 😉

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